AI Flow - a thought on throughput
July 12, 2026
The world of digital product development has changed forever with the advent of AI models like Opus (that was the first to make me realize this). In fact, many other industries have also changed, but I’m going to stick with what I know.
And ever since I started to realize that code will be written by agents that instruct I immediately got a sense that we (the industry) are making age-old mistakes that we and other industries have made, fixed and now comes back to.
We are focusing a lot on the things that rubs me the wrong way; output, efficiency, velocity and productivity. None of those are bad per se but without knowing the goal, something about the value, stating effects impact etc… They become productivity theater
I realized that I hadn’t thought this through properly and decided to write a few post on it. This is...