Digital product development is changing in foundational ways. Close to everything we used to “create” is very likely to be done by an agent going forward. Code, design, tickets, tests and what have you. The most likely first of those is code (as in code will not be written by humans - there I said it) so I’ll use it as an example.

My immediate feeling is one of almost dizziness over how much that changes and what we will actually do… well no one knows yet. But it will be very different from today and that has my head spinning.

To have something to hold on to I started to think about whether I could come up with some values or quality gauges that would always be the same to steer after, regardless of how the output is created.

Like this - let’s say that the agents write the...

In this age of automation and AI I enjoy the simple physical things where I can get them. Like finding a proper kanban card to help my work flow just-in-time.

I was just in a meeting where we rattled of a few basic features to build on top of a database. It sounded a bit like this:

• Ok - let them browse the projects by name
• And by tags, of course
• Sure, and probably filter by location
• Wouldn’t it be cool if they could see how many other companies in their industry have been involved in the projects in our database?
• Oh - and then, just for fun; let’s put an LLM in place so that they can chat with the data, so to speak.

And at this point I just realized that the other features were now redundant. Because with our database hooked up to a LLM Chat that is operating on the data using an MCP server, all those questions would be possible to answer.

Are features not our main deliverable any more?

Read More

The paradigm shift that we are in is now real. I just realized how much my own world has shifted in what and how I do things at work, in less than a year. December 2025 was the first time I allowed an agent to write a feature from a prompt and felt safe that the result would be good enough to use.

I’ve been thinking about welding and punch cards - and that has helped me think more freely about where we are heading. And what my value will be in that world.

Since I started to see people use AI to build digital products something has always rubbed me the wrong way. It is like we are forgetting value, outcomes or impact and just keep clapping for the output. Token-maxing is real and I often have a hard time reaching through to people with this message, just because we are so happy that we close more (and bigger) pull requests.

Let’s not forget that. Let’s bring a value-obsessed, outcome measured and impact focused way of working back. Right now we are wasting the human capacity on keeping the agents busy.

I’ve written a few posts now on flow in the age of AI and to be honest, the other posts have been a setup to this post that is like the main idea (or itch I needed to scratch). Let me bring you...

I’ve written a few posts on AI and how it changes the flow of value, looking at it using my Theory of Constraints glasses.

But are we really moving up in the value chain or is it actually deskilling and we end up baby-sitting an AI robot?

You can find them here, if you want:

• What is throughput in our domain
• Theory of constrains in an AI world
• AI as robots - haven’t I been here before?

But I had a few more things that I wanted to get out of my system. The first is the fact that with automation, such as robots, the workers moved up in the value chain. This is happening again now, as AI is being used to do much of the writing, creation and generation.

The revolution, well paradigm shift rather, we are experiencing in AI has a likening with how industrial robots made a paradigm shift in the manufacturing industry in the 80-ies. Both when it comes to how it was introduced, the fears it raised, the mistakes “we” did utilizing the power and how the winners ended up using them.

Now, I’m old but in the 1980-ies I was 10 years old and more interested in playing games on my Vic 20, soccer and riding my bike (yes, it was a simpler life). But I have read a lot about this topic since this was when Toyota started to blow the competition out of the water. Also, my all time favorite book The Goal (by Dr Eliyahu Goldratt) has the robot revolution as part of the driver of the story and the...

AI is arguably one of the biggest paradigm shifts in the digital product development industry ever. Even if it stopped right now with Fable 5, we still would have changed so much that the before feel like a distant past. Writing the code by hand? Please...

A discussion with a friend, that works in manufacturing industry, made me reflect over this paradigm shift. It reminds me a lot about the advent of industrial robots in the manufacturing industry. This was 1970-80 circa and these robots was also perceived as something that would make “ALL WORKERS REDUNDANT” and visions of fully automated factories was envisioned.

Early on the outcome was hard to forecast too; the industry robots did a lot of the manual work that humans used to do and did it much more reliable and better than humans. Also - the...

The world of digital product development has changed forever with the advent of AI models like Opus (that was the first to make me realize this). In fact, many other industries have also changed, but I’m going to stick with what I know.

And ever since I started to realize that code will be written by agents that instruct I immediately got a sense that we (the industry) are making age-old mistakes that we and other industries have made, fixed and now comes back to.

We are focusing a lot on the things that rubs me the wrong way; output, efficiency, velocity and productivity. None of those are bad per se but without knowing the goal, something about the value, stating effects impact etc… They become productivity theater

I realized that I hadn’t thought this through properly and decided to write a...

Over the years I have grown tired of the tightness in how we talk about our jobs, achievements and careers in general at LinkedIn. I poked a bit of fun to it by writing a different type of profile section.

Being a Swede I find it really embarrassing toothing my own horn, so I made up a story about two friends that talks about me instead. And then another story where I was at trial before a judge. And then one where my grand grand grand children talked about me after the AI lords had taken over.

Now that last one, feels a bit dated so I decided to change it to a one where two sport commentator reads out my achievements and jobs.

All of these are handcrafted, non-AI-generated, text. Like we did back in the days.

Some serious reflection

I am amazingly...