Impact mapping - you are not WHO
June 10, 2013
I was asked to help a client to facilitate a Impact Mapping workshop. An initial map had already been created as a first try and we talked about around it to get a feel for where the discussion would head.
The main goal (refered to as the WHY on an impact map) was well-established and understood in the organization. Which was a big “phew” for me, since that is a hard case to crack in a single workshop, I reckon I foresee lengthy discussions with political undertones, at least if it’s keept on a company-wide-level.
But in this case the goal was set, let’s say that it was “Get 100 000 active users by 2014”.
On the next level, WHO, the proposed map and reasoning confused me a bit. And I didn’t have an answers to explain why.
On the next level the map showed the different teams in...